Electrical
Volt Electric Co.
A trust-first homepage for a residential & commercial electrical contractor — licensing, service area, and a clear call to action above the fold.
Basic template
Web design & development · Longwood, FL
Websites that make local businesses impossible to ignore.
I design and build fast, custom websites for electricians, plumbers, contractors, and other local businesses around Central Florida — the kind that loads instantly, looks sharp on every phone, and actually turns visitors into calls.
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Industries welcome
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Avg. PageSpeed score
2–3
Week turnaround
98 PageSpeedMobile performance
100% ResponsivePhone to desktop
Built for trades & local service businesses
Recent builds
A few examples of the work
These are the basic templates each trade starts from — real pages, real structure. Every client site gets built out from there with their own name, photos, and services.
Plumbing
FlowRight Plumbing Co.
Built around fast estimates and emergency calls — clean service breakdown with licensing and ratings front and center.
Basic template
General Contractor
ZKS Construction & Remodeling
A project-driven layout built to showcase a gallery of finished work and make quote requests effortless.
Basic templateThese are the basic templates, shown here to give prospective clients a feel for the structure and quality — every real project is customized to the business's own name, photos, and services before it goes live. More tailored layouts and features are also available — happy to go over options in our first meeting.
How it works
From first call to live site
A straightforward process built around getting you a site you're proud of without eating weeks of your time.
01
Discover
A short call to learn your business, services, and what's not working on your current site (or why you don't have one yet).
02
Design
A layout built around your brand and your photos — starting from a template or fully from scratch. You review before anything gets built.
03
Build
Hand-coded, fast-loading pages with a working contact form, mobile-first layout, and local SEO basics in place.
04
Launch
Final review, domain & hosting handled, and your site goes live — with a plan for ongoing edits afterward.
What's included
Everything a local business site actually needs
Built for speed
Lean, hand-written code with optimized images — no bloated page builders slowing things down.
Mobile-first layout
Most of your customers will find you on a phone. Every page is designed for that screen first.
Lead-ready contact forms
Inquiries land straight in your inbox, so a new lead never gets missed in a dashboard you forgot to check.
Local SEO basics
Pages structured so Google understands who you are, where you work, and what you do — from day one.
Ongoing care
Hosting and small edits handled after launch, so your site stays current without you touching code.
Let's talk scope
Every project is quoted around your business
There's no one-size pricing page here — a one-page site for a solo contractor and a multi-page site with a gallery and booking flow aren't the same project. Tell me what you need and I'll put together a straightforward flat quote, no surprises.
Get a quote
About
Built & run by one person — that's the point.
I'm Zane Vonk, based in Longwood, FL. Understory is a one-person studio by design: when you call, you get the person who's actually building your site — not an account manager relaying notes to a team overseas.
I started it because too many local businesses in Central Florida don't have a site that actually represents them — or don't have one at all. Whether you go with one of my templates or a fully custom build, the goal is the same: a site that actually brings in work.
Zane Vonk
Founder & Developer, Understory
Template or fully custom — every site gets the same care, built around the business it's for.
Direct access to the person actually writing the code — no account managers, no handoffs.
Based in Longwood, serving local businesses across Seminole County and Central Florida.
Get in touch
Let's build something your business is proud to share.
Tell me a bit about your business and what you need. I'll get back to you within a day or two with next steps — no obligation, no hard sell.
Longwood, FL — serving Central Florida